Advancing the Green Economy | Eurek alert!


the green economy, aiming to fundamentally reshape it to also encompass the socio-cultural and ecological considerations of development. The new science of the green economy speaks the language of hope. It proposes that sustainable development is possible without excluding the marginalized, without degrading nature and culture. It also offers the frameworks and tools to study economic challenges from this new perspective. By its very nature, the green economy is an emerging transdisciplinary field of inquiry.

There was a sudden surge in scholarly jargon and policy circles when this idea first emerged. Afterwards, it continued its existence as a subject of informal discussions. Fast forward to 2020, we see industries investing heavily in the green economy. There is an increased awareness in various industries that adopting green economy principles is an essential foundation for competitive advantage. At one time, the technologies that powered the future green economy were not efficient according to the profit maximization equations, which guided management decision-making. Things have changed more recently: green technologies are now not only environmentally friendly, but also more effective and efficient. Regulatory pressures and growing customer preference for green products have contributed to this momentum.

The book presents 7 chapters that cover different topics that reflect these developments in the field from a number of academic and practical angles. Topics covered in the book include a review of the Food Energy Water Waste (FEWW) paradigm in Asian countries, an analysis of green economic forces in the Arctic region, the green economy for tourism in protected areas, a conceptual analysis of the green economy strategy, development and green banking in South Africa, and six sigma methodology for the implementation of green economic policies in different industries. Each chapter is organized into user-friendly sections and is supplemented with references for the benefit of more involved researchers. Multi-regional perspectives, as well as theoretical and practical information on the subject, make this reference a timely and practical resource on the green economy and sustainable development for scholars, scholars, industrialists, policy makers and enthusiasts. economy.

About the publisher:

Dr. Babu George is Professor and Associate Dean, School of Business, Christian Brothers University, Memphis, Tennessee, USA. He holds a PhD in Management, a DBA in International Business and an EdS in Innovation and Leadership in Higher Education. He is a graduate of the Institute for Educational Management at Harvard University. In addition, he has completed multiple postdoctoral professional development experiences.

As a higher education administrator, he is passionate about transformative educational interventions that inspire individuals and communities to lead the future. As a teacher and researcher, he is inspired by the interdisciplinary knowledge that connects disciplines and professions. He is an avid traveler and something he deeply celebrates is the beauty of the diversity of cultures; he has traveled, whether for leisure, work or volunteering, to more than 70 countries. Given his lived experiences, sustainability is much more than a topic of scientific interest to him.

Key words:

Sustainable Development, Green Technologies, Business Ethics, Business Strategy, Green Economy, Lean Business Economic Development, Conservation, Development Studies, Cultural Studies, Clean Energy, Stakeholders, Positive Psychology, Impact Studies

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